Mindful interiors: Brand and Logo

When Stacey approached me to work on her new brand, I was over the moon excited. Her vibe and approach to her interior design project was fresh, exciting and almost something I had willed to work on.

Brand Ethos

The Mindful Interiors brand was inspired by a mood board and palette that strikes a delicate balances between classic luxe and organic, tribal and spiritual elements.

A constant theme through all of Stacey’s personal branding is blue so this color underpinned the development of the logo. We paired a classic serif font that naturally formed the letters "M" and "I" within one symbol with a chakra symbol to represent the spiritual side of Stacey’s work and ethos.

I always knew and could picture what my design business was going to be like in my head. I’d been imagining it for months, maybe years. But sometimes in order to step forward you need to step out of your own way. Once I did this and ‘allowed’ Tracey gave me so much! She gave me a business. An identity. A big step forward. A beginning of what will be a great story. I was thankful Tracey was a great listener and designer, nurturing and all the details mentioned in the initial brief. Thank you for helping my bring my imagination to life.
— Stacey Williams - Mindful Interiors

The Mood Board


The Final Brand