Gidi & Pearls: Logo and Brand
This post has been a long time coming. I am catching up on sharing some of the recent branding and design projects I've been working on.
Gidi & Pearls: Logo and Brand Project
Gidi & Pearls is a Nigerian-American lifestyle blog owned and curated by Bisola Daramola.
It celebrates femininity, spirituality and cultural identity, delivering content that educates and inspires cross culturally.
With future visions to bring these messages into a stationary line, and lifestyle brand, Gidi & Pearls is an avenue to spread Bisola’s passions and pursuits.
The Gidi & Pearls brand is inspired by a mood board that is sophisticated and elegant.
The primary brand personality is “Romantic”. The secondary personality is “Modern/Classic”.
Combining these elements, we created a brand that encapsulated the following: Elegant // Feminine // Powerful //
We were very quickly settled on a font that combines a beautiful script and serif font within the same family.