Screw Perfection. Get in the Game & Fail Fast
Start-Up Rules + Free Poster Printable
I asked a wide range of questions around tech, copy, strategy, as well as some open-ended qualitative questions about the most challenging areas of their website launch process.
There were two statements in particular that stood out in response to the following question:
"What do you find to be the most challenging aspect of launching/creating your website?"
Surfside Yoga: Squarespace Website & E-Commerce
Starting a business, of any kind is a huge leap. Whether you call yourself and entrepreneur, a creative, a maker or a hustler, getting comfortable in your new skin can be a challenge. Here are 10 Rules that I've learnt along my own personal start-up journey.
5 Perfect Pages: drop the drama & whip up your website copy
When Lou from Surfside Yoga approached me to work on her website redesign and development of her e-commerce store, I did a little happy dance. Lou lives and breathes her salty, beachy, healthy, zen-flow brand to the max - as a yoga teacher who takes her yoga students out to the sand so they don't have to choose between yoga or time at the beach! her new website oozes that vibe!
Agency Window: Brand, Website, Copy, Systems + Start-up Strategy
Hands up if the thought of re/writing the copy for your website makes you want to hightail it out of dodge and back into Instagramland faster than you can double tap? Can I get a tap tap! In an effort to help you with whip those words into shape faster than you can say “go live”, here’s a quick guide to knocking out 5 Perfect Pages - a perfect place for start-ups to start.
Google gives the thumbs up to new Squarespace security upgrade
Agency Window is a new software program that's revolutionising the way real estate agencies display their properties. In this project, I worked with the client on the full scope of developing a brand, website and launch strategy...we even got to have some fun with creating an animated explainer video.
Customisable Desktop Planners for you
Squarespace has just introduced its own native Secure Sockets Layer or SSL to all Squarespace sites. This is great news and a very important new feature for SEO.
Business and Life is a numbers game - today is particularly auspicious
When I was creating these desktops I was so inspired by the Endless Summer Vibes - I'm not sure whether this is because people at home in Australia are gearing up for summer and my Instagram Feed is all about beachy, bright hues, or whether I'm grabbing onto the last of it as we head into Fall/winter here in Colorado.
Small Craft Advisory: Brand and Web Design
The number '9' is said to represent new beginnings and the clearing out the old so the new can appear. And, in this month we have three opportunities to channel into this force (the 18th and the 27th Sept).
I love this idea and I must admit, it got me thinking about the role of numbers in both our personal and business lives.
Mindful interiors: Brand and Logo
The Small Craft Advisory brand and website was inspired by the shapes and symbols from by the nautical (small craft) advisory system. With a duotone treatment applied to the imagery, this brand gave a colorful and hip nod to the tech and online world that Katherine works in.
Gidi & Pearls: Logo and Brand
The Mindful Interiors brand was inspired by a mood board and palette that strikes a delicate balances between classic luxe and organic, tribal and spiritual elements.
The one question all business owners should be able to answer…but many can’t
Gidi & Pearls is a Nigerian-American lifestyle blog owned and curated by Bisola Daramola.
It celebrates femininity, spirituality and cultural identity, delivering content that educates and inspires cross culturally. We worked on a logo and brand refresh!
Bold Brand Sneak Peek: Powerfully Feminine
I used to hate it whenever anyone asked me "that" question. It’s a subject that has brought me to tears more times than you can imagine.
It happened again last week, so I wanted to share this very personal story of vulnerability with you, in the hope that if you are struggling with it, it may help you.
Brand Crush: Infinite Love Society
This week, I'm diving into a new project for a lifestyle blogger in Washington, DC. I wanted to give an early preview of our inspiration board for the brand.
It is lovely and soft and feminine, but oh so powerful as well.
B Story Brand
When it comes to a beautifully curated Instagram feeds, I can't really go past The Infinite Love Society.
If you have ever wondered how to build your following and extend your brand with Instagram, read on as you may just learn a few tips and tricks.
2015 Gift Guide for creative by creatives
You know the saying...."there are always two sides to every story." Well the same can be said for a brand, and that's where B Story comes in!
I worked with a Brooklyn-based copywriter, to create a brand for her copywriting business, B Story. iB Story helps business owners tell the story of their brand!
Brand Crush: Nutrition Stripped
Tis the season to be jolly and if you're looking for something special for a loved one with creative flair, here are a few ideas!
I've curated a list of gifts that highlight the talents of some of my favorite creators and makers + a little tech tool that's on top of my own list.
laurennewtonjewelry.com is LIVE
Having an authentic and cohesive brand is so important when it comes to building recognition and trust!
Nutrition Stripped is a beautiful example of this. I have deconstructed the elements of this brand to illustrate how this can be achieved for you brand.
Love My Postie Brand
By combining images of Lauren's jewelry with gorgeous imagery of the nature that inspires her designs, we pulled together a site that captures this scientist-turned-jewelry designers brand.
Annie Livia Brand
Love my Postie is a little side business that I ran a few years ago. Love my Postie combined my love of sourcing quirky, unique artisanal goodies, beautiful wrapping, and the fact that we rarely received surprise gifts in the mail anymore. I set out to change that, and Love my Postie was born.
Annie is a California based water color artist and creative goddess. Bringing moonscapes and magic together with a stroke of her watercolor brush, we wanted to evoke celestial magic in Annie's personal brand.