Surfside Yoga: Squarespace Website & E-Commerce

When Lou from Surfside Yoga approached me to work on her website redesign and development of her e-commerce store, I did a little happy dance. Lou lives and breathes her salty, beachy, healthy, zen-flow brand to the max - as a yoga teacher who takes her yoga students out to the sand so they don't have to choose between yoga or time at the beach! her new website oozes that vibe!

5 Perfect Pages: drop the drama & whip up your website copy

Hands up if the thought of re/writing the copy for your website makes you want to hightail it out of dodge and back into Instagramland faster than you can double tap? Can I get a tap tap! In an effort to help you with whip those words into shape faster than you can say “go live”, here’s a quick guide to knocking out 5 Perfect Pages - a perfect place for start-ups to start.

Customisable Desktop Planners for you

When I was creating these desktops I was so inspired by the Endless Summer Vibes - I'm not sure whether this is because people at home in Australia are gearing up for summer and my Instagram Feed is all about beachy, bright hues, or whether I'm grabbing onto the last of it as we head into Fall/winter here in Colorado.

For FunTracey Gobey
Business and Life is a numbers game - today is particularly auspicious

The number '9' is said to represent new beginnings and the clearing out the old so the new can appear. And, in this month we have three opportunities to channel into this force (the 18th and the 27th Sept).

I love this idea and I must admit, it got me thinking about the role of numbers in both our personal and business lives. 

Tracey Gobey
Gidi & Pearls: Logo and Brand

Gidi & Pearls is a Nigerian-American lifestyle blog owned and curated by Bisola Daramola.

It celebrates femininity, spirituality and cultural identity, delivering content that educates and inspires cross culturally. We worked on a logo and brand refresh!

B Story Brand

You know the saying...."there are always two sides to every story." Well the same can be said for a brand, and that's where B Story comes in!

I worked with a Brooklyn-based copywriter, to create a brand for her copywriting business, B Story. iB Story helps business owners tell the story of their brand!

Branding, PortfolioTracey Gobey
2015 Gift Guide for creative by creatives

Tis the season to be jolly and if you're looking for something special for a loved one with creative flair, here are a few ideas!

I've curated a list of gifts that highlight the talents of some of my favorite creators and makers + a little tech tool that's on top of my own list.

Tracey Gobey
Brand Crush: Nutrition Stripped

Having an authentic and cohesive brand is so important when it comes to building recognition and trust!

Nutrition Stripped is a beautiful example of this. I have deconstructed the elements of this brand to illustrate how this can be achieved for you brand. is LIVE

By combining images of Lauren's jewelry with gorgeous imagery of the nature that inspires her designs, we pulled together a site that captures this scientist-turned-jewelry designers brand. 

BrandingTracey Gobey
Love My Postie Brand

Love my Postie is a little side business that I ran a few years ago. Love my Postie combined my love of sourcing quirky, unique artisanal goodies, beautiful wrapping, and the fact that we rarely received surprise gifts in the mail anymore. I set out to change that, and Love my Postie was born.

Branding, PortfolioTracey Gobey
Annie Livia Brand

Annie is a California based water color artist and creative goddess. Bringing moonscapes and magic together with a stroke of her watercolor brush, we wanted to evoke celestial magic in Annie's personal brand.

Branding, PortfolioTracey Gobey
Lauren Newton Brand

Lauren Newton is a scientist, turned jewelry designer from Brooklyn, NY. Her designs are edgy and take inspiration from her scientific background and our natural world, often sharing a deeper message of conservation and care for our planet. 

Branding, PortfolioTracey Gobey