Small Craft Advisory: Brand and Web Design
Small Craft Advisory is the brand and business of super savvy marketing maven, Katherine Raz.
When Katherine approached me to work on her brand, we immediately clicked and have since become mastermind buddies and regularly catch up for a Rolling Stones-esque biz jam session. Love it when clients become friends and part of your brains trust!
The Small Craft Advisory brand is inspired by a mood board that is bold, bright and fresh. Using shapes and symbols inspired by the nautical (small craft) advisory system, the brand was built to reflect a bold and fun business. With a duotone treatment applied to brand imagery, this brand aesthetic gave a colorful and hip nod to the tech and online world that Katherine works in.
Mobile Responsive Web Design
The website was designed using Squarespace's Shift theme. With large colorful parallax sections breaking up the pages.