Small Craft Advisory: Brand and Web Design

Small Craft Advisory is the brand and business of super savvy marketing maven, Katherine Raz.

When Katherine approached me to work on her brand, we immediately clicked and have since become mastermind buddies and regularly catch up for a Rolling Stones-esque biz jam session. Love it when clients become friends and part of your brains trust!

The brand

The Small Craft Advisory brand is inspired by a mood board that is bold, bright and fresh. Using shapes and symbols inspired by the nautical (small craft) advisory system, the brand was built to reflect a bold and fun business. With a duotone treatment applied to brand imagery, this brand aesthetic gave a colorful and hip nod to the tech and online world that Katherine works in.

Tracey was a total thrill to work with. She’s super organized, fast turnaround, totally got my aesthetic and was beyond accommodating when there were tweaks and revisions I wanted to make to both my branding and website design. She went above and beyond what I expected.I could not be more thrilled with the results of my work with her.
— Katherine Raz, Small Craft Advisory

Mobile Responsive Web Design

The website was designed using Squarespace's Shift theme. With large colorful parallax sections breaking up the pages. 


Brand and Mood Board