Surfside Yoga

Surfside Yoga


+ Squarespace E-Commerce


The Brand Plan

When the gorgeous Lou, from Surfside Yoga approached me to work on her website redesign and development of her e-commerce store, I did a little happy dance.

Lou lives and breathes her salty, beachy, healthy, zen-flow brand to the max - as a yoga teacher who takes her yoga students out to the sand so they don't have to choose between yoga or time at the beach! I wish I lived closer so I could get me some Surfside Yoga Spirit!


In the redesign of Lou's website, we took her already existing Squarespace site and migrated it onto a more powerful and e-commerce suited template - Brine.

The Brine template is a powerfully flexible template that means with just a touch of CSS styling, your site starts to look, well, less like a Squarespace site (not that there's anything wrong with that, but a gal likes to stand out from the crowd ammmirrrrright?).

Lou's jam packed yoga schedule meant we had to be creative about how we served up the class information. By using categories to define each class type, we were able to break down the content into more manageable chunks of information. 

Her gorgeous images were only highlighted by a beautiful new e-commerce store that is serving up a range of beach-inspired yoga gear, wear and jewellery. The e-commerce store features, quick view, product zoom and categorises products.

I could not have been happier with how this baby turned out. Thanks Lou for trusting me with your internet baby and taking the leap to expand Surfside's offerings. Namaste!

Tracey is so much more than a designer…she is a smart and strategic digital guru!

Having recently taken the leap from the corporate world into teaching yoga full-time, I needed a digital solution that would create more automation in my business. I also had a big idea around creating a retail presence for yogis and beach lovers to find ecofriendly and sustainable products. I spend all my toddler free time teaching, so I knew it was time to take a huge leap of faith and outsource. Best decision ever!  

Before we even got started she encouraged me to get super clear on my vision and strategic direction, asking me questions that my big picture, busy Mum mind had not even considered.

When we kicked off, it was clear from the outset that Tracey has incredible systems in place to keep everything on track. Google Docs, templates for content, email reminders about upcoming deadlines – all beautiful streamlined and automated. Amazingly we even completed the project ahead of schedule!

One of Tracey’s strengths is her ability to integrate. She has created my site on Squarespace, integrated an eCommerce solution that uses Stripe and Paypal and created automated emails and templates via Mailchimp. All the parts of the puzzle fit together perfectly and everything is working like a dream!

Above all, I love Tracey’s entrepreneurial mindset, her honesty and her positive energy. She was a dream to work with and I’m over the moon with my new site.

_Lou | Surfside Yoga


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