Screw Perfection. Get in the Game & Fail Fast


I recently surveyed a group of start-up creative entrepreneurs about the challenges they faced when it came to launching their website. 

I asked a wide range of questions around tech, copy, strategy, as well as some open-ended qualitative questions about the most challenging areas of their website launch process. 

There were two statements in particular that stood out, slapped me in the face like a wet fish and jumped back into the pond. 

The question was:

"What do you find to be the most challenging aspect of launching/creating your website?"

These were.

"Time to make it perfect." 
"Getting it right the first time."


I want to take a moment to bust these open like a piñata under siege at a 10-year-old's birthday party!

And this is not to make you feel shitty about yourself if you are grappling with these issues, but rather to help you get over them because, in truth, they really should not be the things that stop you from launching your business. 

I totally get why this would be a big issue for people, whether you are just starting out, or you've been in it for a hot minute. 

Of course, we want to get it right the first time. Of course, we want it to be perfect. 


How can you ever know what is perfect or right before you've ever launched it into the world?

The answer is. You can't!

Cold, hard, light of the day truth bomb coming at ya. If you are not moving forward in getting your business and brand out there, because you are waiting for it to be perfect or getting it right the first time, you will continue in your spiral of doubt and uncertainty for all eternity in the flames of "Wantrepreneur Hell"!

Ok - that's a little melodramatic, but seriously, if you are struggling with these thoughts in ANY aspect of your business:

  1. Know that the mistakes you do (and will) make, will only serve to make you stronger, wiser and better at your game. You can't learn anything if you don't get in the game and make a few wrong turns. 
  2. Know that nothing will ever be perfect because as you grow, learn, make mistakes, you will change and your idea of perfection will change. 
  3. Ask yourself, "What's the worst thing that can happen here?".
  4. Try to get comfortable with the concept of "failing fast". The best in the game embrace this concept and work with it to get better and better every time and quicker! 

For a little extra fun, and to prove my point, I plugged a few very well known and successful entrepreneurs' sites into the Wayback Machine. Take a look for yourself at how much their sites and their businesses have changed over the years.

These people are where they are today because they got out there and played the game, failed fast, learnt and got better.

It's your turn to Fail Fast! Go get it!


Garry Vaynerchuck

Marie Forleo

Danielle LaPorte